By Maya Chavez, Hola America
The 2024 Celebrando Siouxland festival, taking place September 16-22, is a celebration of cultural diversity and community spirit in the Iowa, Nebraska, and South Dakota tri-state region. Olga Guevara, the Executive Director of Unity in Action of South Sioux City, Nebraska, shared insights into the origins, evolution, and future aspirations of this beloved event, which has become a significant part of the cultural calendar in the Siouxland region.Â
From Modest Beginnings to a Grand Celebration
Celebrando Siouxland has its roots in the national Welcoming Week campaign, which is dedicated to fostering communities that are inclusive and welcoming to all, particularly immigrants. Unity in Action has been at the forefront of this movement, organizing events that celebrate the region’s vibrant cultural diversity. In a statement, Olga Guevara shares, “What began as a modest block party in 2019 has blossomed into a week-long celebration under the banner ‘Celebrate Siouxland,’ where we aim to cultivate a deep sense of belonging through expressive arts, music, and culinary traditions.”
The festival’s primary goal is to build and uplift the Latino and immigrant communities in Siouxland. This mission is reflected in the variety of activities planned for the week, designed to bring people together and celebrate the rich tapestry of cultures that call Siouxland home.
A Carnival of Culture and Inclusion
The theme for this year’s festival, “Carnival,” comes from celebrations across Latin America. “Inspired by the colorful exuberance of the Mazatlán Carnival in Mexico and the grand spectacle of Rio de Janeiro’s Carnaval, we aim to bring that same energy and joy to our events,” states Guevara. Attendees can expect a lively atmosphere, elaborate props, and a celebration that embodies Latin American culture.
One of the festival’s highlights is the Welcoming Parade, which started as a modest Mexican Independence Day celebration. “The parade, a cherished South Sioux tradition for over twenty years, has transformed into the Welcoming Parade, reflecting the growing diversity and inclusivity of our community,” Guevara notes.Â
Following the parade, the festival will feature a special screening of the animated film Migration. This heartwarming movie was chosen because it aligns perfectly with the festival’s message of welcoming and belonging. Guevara emphasizes that the film “embraces the theme of migration, focusing on overcoming fears and embracing the world and its opportunities.” The film and festival highlight the importance of opening oneself to new experiences and cultures, which is a central theme of Celebrando Siouxland.
New Events and Lasting Traditions
The 2024 Celebrando Siouxland Festival introduces several exciting new activities, including Immigrant Business Tours, which will kick off the festival on Monday, September 16. It will spotlight the entrepreneurial spirit of the immigrant community along Dakota Avenue in South Sioux City, NE.
Another new event is “History at High Noon,” scheduled for Thursday, September 19 at the Sioux City Public Museum in Iowa. This event will honor more than 100 years of social, economic, and cultural contributions of Latina/os in the area. Lastly, the Healthy Minds Walk on Saturday, September 21, in collaboration with Heartland Counseling, will help destigmatize mental health within Latino and immigrant communities. Guevara highlights the importance of this event, saying, “This approach not only promotes mental health awareness but also fosters a supportive and engaging environment for all participants.”
A Festival for All
The impact of Celebrando Siouxland extends beyond cultural celebration; it also has a significant economic impact on South Sioux City and its neighboring communities. With over 6,000 attendees last year, the festival is poised to attract greater numbers this year. “This welcoming initiative benefits everyone: businesses thrive, the community gains greater visibility, and we collectively foster a more inclusive and belonging environment,” Guevara explains.
Looking ahead, Guevara envisions Celebrando Siouxland growing into a cherished tradition that bridges generations, with increased economic investments and strengthened partnerships. The festival’s success is rooted in the community’s deep commitment and the support of sponsors and partners that are crucial to its long-term sustainability. Guevara expresses pride in the event, noting, “We are proud to lead this initiative alongside our valued allies, united in our mission to keep this tradition alive.”
As Celebrando Siouxland continues to grow and evolve, it remains a powerful testament to the strength of community and the rich cultural diversity that defines Siouxland. Guevara invites everyone to join in the celebration by attending the events, supporting participating businesses, or simply embracing the spirit of inclusivity that the festival represents.
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