STERLING –The 70th annual Fiesta Parade will be held Saturday, September 16, 2023. This event is organized and implemented by the Sauk Valley Area Chamber of Commerce Hispanic Business Leaders Committee.
The parade will begin at 1:00 p.m. in Rock Falls and end in Sterling.
This tradition not only celebrates Mexican Independence Day but also it is there to honor the variety of rich and colorful cultural contributions that Hispanics brought to this region of the country. After 70 years of great celebrations planned by the old Latin American Social Club in Sterling, IL, the torch of carrying on with this tradition was passed to The Hispanic Business Leaders Committee at the Sauk Valley Area Chamber of Commerce.
Parade entries will line up on 10th Street in Rock Falls. The parade will travel North on First Avenue in Rock Falls and cross the First Avenue bridge into Sterling. At the base of the bridge the parade will turn left on to 2nd St and will travel North on Locust Street to 4th Street, turn east, and end at Grandon Civic Center.
A community celebration will be held after the parade until 6:00 p.m. at Grandon Civic Center. The celebration includes DJ Cabralio, Ay! Jalisco Dancers, Equipo Linea Directa, food vendors, and bounce houses.
To mark the 70th anniversary of the Sauk Valley’s annual Fiesta Parade, all past parade Dons, Doñas, and Queens are invited to participate in the parade. Previous Dons, Doñas, and Queens are requested to contact the Sauk Valley Area Chamber of Commerce to register. If you have the contact information of a Don, Doña, or Queen who is no longer in the Sauk Valley area, please share their contact information as we’d like to extend an invite