The 68th annual Fiesta Day Parade is Scheduled for Saturday, September 18th with new route

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STERLING –The 68th annual Fiesta Day Parade will be held Saturday, September 18, 2021. This event is organized and implemented by the Sauk Valley Area Chamber of Commerce Hispanic Business Leaders Committee.

This tradition not only celebrates Mexican Independence Day, but also it is there to honor the variety of rich and colorful cultural contributions that Hispanics brought to this region of the country. After 60 years of great celebrations planned by the old Latin American Social Club in Sterling the torch of carrying on with this tradition was passed to The Hispanic Business Leaders Committee at the Sauk Valley Area Chamber of Commerce.

The parade will begin at 1:00pm in Rock Falls and end in Sterling. 

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Due to IDOT construction in Downtown Sterling, the parade route has been changed.  The parade will still begin in Rock Falls and Parade Entries will line up on 10th Street. The parade will travel North on First Avenue in Rock Falls and cross the First Avenue bridge into Sterling. At the base of the bridge the parade will turn left on to 2nd St and will travel North on Locust Street to 3rd Street –turning west (left) and continuing to Avenue C where the parade ends.   

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Raquel Sifuentes of the YWCA of the Sauk Valley has been selected as the 2021 Grand Marshal for the 68th annual  Fiesta Day Parade!

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This will be a great family event where Latinos of Sterling, Rock Falls, Dixon and surrounding area can represent their country, region or city with a nice float highlighting the beauty of where you and your family comes from. Come out and share with everyone how proud you are of your heritage.

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If you would like to register to participate in the Fiesta Day Parade, please do so before September 7.

Food vendors will be located throughout downtown Sterling and Rock Falls before, during, and after the parade.

For more information or questions, please call the Sauk Valley Area Chamber of Commerce at 815-625-2400 or email [email protected]. Visit www.saukvalleyareachamber.com to register for the parade online.

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