Valentine’s Day is about love and romance and spending money to demonstrate them. This year will be no different. The National Retail Federation is forecasting that, after a strong winter holiday season, Valentine’s Day spending will be strong as well. In fact, they predict it will smash last year’s record by 32%.
If you think some of that is from candy, you’re right!
As Valentine’s indulgences go, candy is a relatively inexpensive one. It’s also become tradition and is a nice and easy gesture to make. That could be why people are expected to spend over $2.4 Billion this year – up $600M from last year.
Using sales data from the past 12 years from our online bulk candy store and industry partners, CandyStore.com has compiled sales data to determine the most popular Valentine’s Day candy. The map above illustrates the favorite Valentine’s Day candy in each state. The results are pretty interesting.