ALEXANDRIA, VA – The National Beer Wholesalers Association (NBWA), which represents the interests of more than 2,750 beer distributors across the country, is proud to announce a Spanish translation of its Web site, www.nbwa.org. Pages of the Association’s Web site are available in Spanish, including pages that highlight:
• economic contributions beer distributors make in every congressional district across the country
• the 91,000 jobs provided across the beer distribution industry – all offering great wages with quality benefits • the importance of state-based regulation; the laws in New York are not the same as the laws in Utah because the residents have different needs and different desires
• responsibility programs distributors sponsor to combat drunk driving and underage consumption
• wide choice, variety and selection of brands and flavors of beer available on store shelves.
To visit the Spanish Web pages, go to www.nbwa.org and click on the “NBWA in Spanish” icon on the left side of the screen. “It is fitting that America’s beer distributors are launching the Spanish Web pages during Hispanic Heritage Month. Hispanics are the fastest-growing population in America, and they make significant contributions to communities across the country,” said NBWA President Craig Purser.
“Hispanics make significant contributions at every level of the three-tier system of beer distribution, from the brewer to the distributor to the retailer.” There are 45 million Hispanics living in the U.S., which is about 14 percent of the population. There are more Hispanics living in the U.S. than there are Canadians living in Canada. U.S. Hispanic purchasing power has surged to nearly $700 billion and is projected to reach $1 trillion by 2010 – nearly three times the overall national rate of consumer purchasing power over the past decade.
One out of every ten small businesses is expected to be Hispanic owned by the end of 2007. In September 1968, Congress authorized President Lyndon B. Johnson to proclaim National Hispanic Heritage Week. The observance was expanded in 1988 to a month-long celebration of the culture and traditions of U.S. residents who trace their roots to Spain, Mexico and the Spanish-speaking countries of Central America, South America and the Caribbean.
The celebration begins on September 15, which is the anniversary of independence of five Latin American countries: Costa Rica, El Salvador, Guatemala, Honduras and Nicaragua. Mexico and Chile celebrate their independence days on September 16 and September 18 respectively.
According to the 2006 U.S. Census, 65.5 percent of Hispanics in the U.S. are of Mexican origin; 8.6 percent from Puerto Rico; 3.7 percent from Cuba; 8.2 percent from Central America; 6.0 percent from South America; and 8 percent other.
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