Sears Launches Heroes at Home for the Holidays, Will Provide Immediate Accessibility Upgrades for Veterans


As part of its long-standing commitment to support veterans and military families, Sears is bringing back its Heroes at Home program for the holiday season to immediately assist low-income veterans who are in urgent need of wheelchair accessibility ramps at their homes. Starting Oct. 30 through Nov. 19, members can donate to Rebuilding Together, a leading national nonprofit in safe and healthy housing, when they check out at any Sears store or via a link at

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“Our goal is to fund and build as many ramps as possible for veterans in select cities across the country before Christmas,” said Joelle Maher president and chief member officer for Sears. “We’re thankful for the incredible generosity of our members and associates, who have helped us raise more than $40 million over the past nine years and impact so many military families. It’s a cause that truly unites us, and an opportunity to give back this holiday to those who served.”

hah-3Sears also introduced limited-edition products for the holiday season that give back to Heroes at Home with every purchase, including:
Kenmore Patriotic Pair – A Kenmore 4.3 cu. ft. top load washer and Kenmore 7.0 cu. ft. white dryer w/ Smart Dry Plus are designed, engineered and assembled in the U.S.A. Both feature a unique American flag design embedded in the console. Up to $200,000 will be donated.
Heroes at Home Ornament – These collectible moose and bear Christmas ornaments are the perfect addition to any holiday décor. With every qualifying in-store or online purchase, Sears will donate $1 with a minimum donation of $20,000.
Craftsman Hat – Show love for the Craftsman brand and support veterans with this limited-edition Craftsman Heroes at Home beanie. Sears will donate $1 from the in-store or online purchase of each qualifying hat with a minimum donation of $4,000.
“Taking care of our veterans is paramount, especially their safety, health and mobility,” said Caroline Blakely, President and CEO of Rebuilding Together. “Teaming with Sears, we are investing in a long-lasting impact to ensure that our injured veterans will get the critical home and accessibility upgrades they need this holiday season.”


Year-round, Sears offers active, reserve or retired military personal 20 percent off regular-priced (five percent off sale-priced) tools and lawn and garden products, with a valid military ID.

More News for Holiday Shoppers
Sears made two additional announcements for shoppers planning ahead for Thanksgiving and Black Friday:
For the first time, Sears will release its highly anticipated Black Friday ad first to Shop Your Way members via the Sears mobile app. For the sneak peek at the ad, which will be released in early November, members can download the Sears app at
Sears also announced its operating hours for Thanksgiving and Black Friday:
Sears stores will open at 6 p.m. on Thurs., Nov. 24 and stay open until midnight.
Some stores will be closed on Thanksgiving (shoppers can check for hours at their nearest Sears location).
All stores will open 5 a.m. to 10 p.m. Fri., Nov. 25*

Join the conversation @Sears on Twitter and Facebook.


*Stores in ME, RI, MA and certain other stores open midnight 11/25/16 or later.

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