Register now for the 63rd annual Sterling – Rock Falls Fiesta Parade


The Sauk Valley Area Chamber of Commerce Hispanic Business Leaders Committee is organizing the 63rd annual Fiesta Parade which will be held Saturday, September 12th. All groups are encouraged to incorporate Hispanic Culture into your parade entries.


The Parade will begin at 12:00 Noon at in Rock Falls. The parade will travel north on First Avenue in Rock Falls, cross the First Avenue bridge to Sterling. At the base of the bridge the parade will travel north on Locust Street to 5th and end at Grandon Civic Center in Sterling. Parade float winners will be announced at Grandon thirty minutes following the parade.

This year, in honor of celebrating the history of the Silver City, we are inviting former residents of the Silver City to act as Grand Marshall’s for this year’s parade. It would be an honor to have former Silver City residents lead the parade. If you are a former resident of the Silver City and would like to be one of the Grand Marshall’s of the parade, please contact the SVACC office.


The registration form is now available on the Chamber’s website at

For more information or questions please call the Sauk Valley Area Chamber of Commerce at 815-625-2400 or email us at [email protected].


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