By Christina Fernández-Morrow
On August 29, 2000, a new voice for Latinos in the Midwest was born. That day, Tar Macias published the first issue of Hola America, a bilingual newspaper dedicated to connecting, informing, and uplifting the Latino communities of Western Illinois and Eastern Iowa. What started as a bold step into uncharted territory has grown into a trusted media group that continues to expand its impact across the region.
Twenty-five years later, Hola America Media Group — led by Tar and his wife, Erika — has transformed into a powerhouse of Latino media, now publishing Hola Iowa and Hola Nebraska in addition to its original flagship paper. Together, these outlets have become essential platforms for celebrating Latino culture, championing entrepreneurs, and ensuring that the stories of one of the nation’s fastest-growing populations are told with respect and pride.
Honoring Tradition, Inspiring the Future
From its inception, Hola America was built on the principle that news should reflect the community it serves. Inspired by the late Jerry Taylor, former publisher of The Dispatch and The Rock Island Argus, Macias shaped Hola America to be not just a newspaper, but a cultural mirror of Latino life in the Heartland.
Over the years, the publication has evolved into a vibrant media staple that uplifts achievement, supports local businesses, and provides visibility to stories often overlooked in mainstream outlets. Its commitment has earned national recognition, including 16 José Martí Media Awards at the National Association of Hispanic Publications Annual Conference in 2024.
Community leaders agree on its lasting influence. Jesse Noriega, executive director of the Greater Quad Cities Hispanic Chamber, shares:
“Tar and Erika Macias have built something truly special. They don’t just report the news; they highlight our stories, our struggles, and our successes with real heart.”
Expanding Platforms and Empowering Latinas
In 2024, Hola America Media Group launched JEFAS Latinas in Business Magazine, the first bilingual print and digital publication celebrating Latina entrepreneurs in Iowa. The debut coincided with the inaugural Latina Business Excellence Summit, which drew hundreds of Latina professionals from across the Midwest. With a Nebraska edition already in the works, Hola America Media Group continues its upward momentum.
Building Stronger Communities Through Partnerships
Hola America has also deepened its impact by building long-term partnerships. From supporting LULAC’s statewide advocacy to co-creating cultural events with the Figge Art Museum, its influence extends beyond reporting to active participation in shaping inclusive communities.
“Hola America has been an instrumental and supportive partner to the Figge Art Museum for more than two decades,” says Lacey Skorepa, director of communications and marketing. “Their involvement has helped the museum expand its reach, foster inclusion, and ensure that the museum remains a welcoming place for all.”
Photo by Tar Macias / Hola Iowa
Hola America Looking Ahead: Celebrating 25 Years
Reflecting on the milestone, founder and CEO Tar Macias says:
“When I started Hola America 25 years ago, I thought I was simply launching a business. But very quickly, I realized it was something much greater — a service to our community. Through challenges, a recession, and even a pandemic, we kept moving forward. Hola America exists today because of the unwavering support of our community, the trust of our advertisers, and the dedication of our team. Erika and I are profoundly grateful to each and every one of you who has been part of this journey.”
To commemorate this anniversary, Hola America will publish a special 25th Anniversary Edition in December 2025, celebrating its history and the community that made it possible.
From one newspaper in 2000 to a multi-state media network today, Hola America Media Group stands as a testament to resilience, vision, and community. The mission that began 25 years ago continues stronger than ever — ensuring Latino stories are shared, achievements celebrated, and voices amplified across the Heartland.
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