2020 Fiesta Parade Cancelled “Fiesta Week” created to take place to Celebrate Hispanic Heritage Month


STERLING – The Sauk Valley Area Chamber of Commerce Hispanic Business Leaders Committee (HBLC) has made the difficult decision to cancel the annual Fiesta Parade due to the COVID 19 pandemic.

“The decision to cancel this event was not an easy one. This would have been the 68th year of the parade, and it is an amazing tradition in the Sauk Valley,” shared Kris Noble, Executive Director. “The parade brings over 2000 people to downtown Sterling and Rock Falls.  The safety and well-being of our community is our priority. There is still so much uncertainty regarding what the Restore Illinois guidelines will look like for large gatherings as we move into fall, that we found it would be very difficult to plan an event of this size. Some events can be done virtually; a parade is not one of them!”   


The committee is dedicated to celebrating Hispanic Heritage Month and Mexican Independence Day. Saturday, September 12th– Saturday, September 19th will be designated as “Fiesta Week”.  There will be various events and projects to engage the community in celebrating the Sauk Valley’s Hispanic Heritage as well as promotion of our Hispanic owned businesses.   The HBLC committee is creating an action plan and the chamber will announce details as we move forward. Information will be posted on the Sauk Valley Area Chamber of Commerce Facebook Page and website: www.saukvalleyareachamber.com

For more information or questions please call the Sauk Valley Area Chamber of Commerce at 815-625-2400 or email us at [email protected]

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