“Under the Same Moon” broke the record for the biggest opening of a Spanish-language film in the U.S., grossing 2.77 million from 266 locations. “Under the Same Moon,” distributed by the Weinstein Co. and marketed by Fox Searchlight, easily beat the previous record for a Spanish language pic, Lionsgate’s “Ladron que roba a ladron,” which bowed to $1.6 million.
Indie studios reported that the film, which opened Wednesday and has cumed $3.5 million, succeeded with two different audiences. The film had the highest per screen average for the weekend with $10,414 and was #10 overall in just 266 theatres.
“It played like a very commercial film in Latino communities and showed some real strength at arthouses,” said Fox Searchlight topper Peter Rice.
Harvey Weinstein added that he thought a careful rollout in arthouses could lead the film to do as well as Miramax’s 1990 release “Cinema Paradiso,” which cumed almost $12 million, while staying strong with native Spanish speakers.
Film also opened this weekend in Mexico as the #2 film, where it grossed $1.7 million and had the biggest bow this year for a local title, the 6th biggest opening ever.
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