{"id":2683,"date":"2015-03-06T14:23:25","date_gmt":"2015-03-06T14:23:25","guid":{"rendered":"http:\/\/166.62.41.2\/~holaamericanews\/2015\/03\/06\/how-latinos-are-saving-iowa\/"},"modified":"2015-03-06T14:23:25","modified_gmt":"2015-03-06T14:23:25","slug":"how-latinos-are-saving-iowa","status":"publish","type":"post","link":"https:\/\/holaamericanews.com\/es\/how-latinos-are-saving-iowa\/","title":{"rendered":"How Latinos Are Saving Iowa"},"content":{"rendered":"<p><strong>Iowa\u2019s Latino population has doubled in the last decade and continues to grow. But despite establishing businesses and putting down roots, some still fear deportation.<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p>  <!--more-->  <\/p>\n<p><span style=\"font-size: 12.1599998474121px; line-height: 1.3em;\">If Juan Rodriguez had to clean a university library to make a living, he was going to get a little more out of it.<\/span><\/p><div id=\"holaa-512807529\" class=\"holaa-ad-inside-articles-2\" style=\"margin-top: 2px;margin-bottom: 2px;margin-left: auto;margin-right: auto;text-align: center;\"><div class=\"holaa-adlabel\">Advertisements<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.desmoinesperformingarts.org\/whats-on\/series\/summerarts\" rel=\"noopener\" class=\"a2t-link\" aria-label=\"HI-SummerSeries-300&#215;250-SP\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/holaamericanews.com\/wp-content\/uploads\/2026\/06\/HI-SummerSeries-300x250-SP.jpg\" alt=\"\"  width=\"300\" height=\"250\"  style=\"display: inline-block;\" \/><\/a><\/div><br style=\"clear: both; display: block; float: none;\"\/>\n<p>Rodriguez moved from Colombia to the Chicago area early in 2003, and found his way to Des Moines later that year. The former computer engineer worked the 3 a.m. shift as a janitor at Drake University so that he could spend his off hours reading and learning English. \u201cIt was kind of hard moving from an office position to cleaning,\u201d he says with a timid smile. \u201cBut I didn\u2019t want to go back. I\u2019m going to work hard here and see if I could do my best.\u201d<\/p>\n<p>Just four years later, Rodriguez started his own insurance agency, and he would later buy a radio station, open a Mexican restaurant, acquire an events center, and launch a magazine. He is now considered one of most successful Latino businessmen in Des Moines.<\/p>\n<p>Rodriguez provides essential support and tools for a rapidly growing Latino population that makes up 12 percent of Iowa\u2019s capital city residents. His insurance agency provides coverage for immigrants with foreign driver\u2019s licenses, his restaurants employ dozens of people, and his Spanish-language magazine and radio programs educate a community often unaware of their rights or resources. And he\u2019s setting up roots here, inviting his family to join him in this unusual Hispanic oasis in the heartland.<\/p>\n<p>\u201cPeople who came to work in construction now want to open a business, and they need more information,\u201d he says in his insurance office on East Grand Avenue, a few blocks from the State Capitol. \u201cI use my resources to invest in the community.\u201d<\/p><div id=\"holaa-1297812705\" class=\"holaa-ad-inside-articles\" style=\"margin-top: 2px;margin-bottom: 2px;margin-left: auto;margin-right: auto;text-align: center;\"><div class=\"holaa-adlabel\">Advertisements<\/div><a data-no-instant=\"1\" href=\"https:\/\/hhs.iowa.gov\/health-prevention\/diabetes-prevention-management\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"Diabetes Spanish 300&#215;250\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/holaamericanews.com\/wp-content\/uploads\/2026\/05\/Diabetes-Spanish-300x250-2.jpg\" alt=\"\"  width=\"300\" height=\"250\"  style=\"display: inline-block;\" \/><\/a><\/div><br style=\"clear: both; display: block; float: none;\"\/>\n<p>The community has revitalized many of the neighborhoods in the east and south parts of Des Moines through purchasing and rehabilitating homes, and launching small businesses along Southeast 14th Street, East Grand Avenue, Indianola Avenue, and Army Post Road. Many Latino newcomers moved into areas already abandoned by white residents. They took over empty commercial shops and buildings, spared bankers who were trying to sell those buildings, and opened supermarkets, restaurants, and clothing stores where Latinos could go and speak their native tongue. It\u2019s not too different from what\u2019s happening in the rest of the state.<\/p>\n<p>In many ways, Latinos saved Iowa. For years, young people left small towns to find education and employment opportunities in bigger cities. As the remaining residents of those small towns aged, tax bases deteriorated and infrastructures crumbled. Add the farm crisis of the 1980s, and the death of Small Town Iowa seemed imminent. That is, until the Latino revolution hit the state. Latinos moved to these small towns for jobs in manufacturing or meatpacking plants. They stayed to raise families, open small businesses, and become part of the community. Now there are places like West Liberty (pop. 3,730) that are majority Latino, and other small towns like Columbus Junction, Denison, and Storm Lake that are approaching that 50-percent mark.<\/p><div id=\"holaa-2506360584\" class=\"holaa-content\" style=\"margin-top: 2px;margin-bottom: 2px;margin-left: auto;margin-right: auto;text-align: center;\"><div class=\"holaa-adlabel\">Advertisements<\/div><a data-no-instant=\"1\" href=\"https:\/\/progressiowa.org\/2023\/08\/take-action-with-progress-iowa\/?utm_source=news&#038;utm_medium=site&#038;utm_campaign=2026&#038;utm_id=News\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"Progress Iowa Spanish 300&#215;250\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/holaamericanews.com\/wp-content\/uploads\/2026\/06\/Progress-Iowa-Spanish-300x250-1.png\" alt=\"\"  width=\"300\" height=\"250\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p><strong style=\"font-size: 12.1599998474121px; line-height: 1.3em;\">\u201cWe\u2019re here to stay.\u201d<\/strong><\/p>\n<p><span style=\"font-size: 12.1599998474121px; line-height: 1.3em;\">Over the past decade, the Latino population in Iowa grew by 104 percent. It is projected to triple by 2040, from 169,000 to about 421,000. The median age of Iowa\u2019s Latinos is around 22, compared with 38 for the rest of the state, which only adds to their population growth. And in Des Moines, Latinos make up 23 percent of students in public schools.<\/span><\/p><div id=\"holaa-640704549\" class=\"holaa-content_2\" style=\"margin-top: 1px;margin-bottom: 2px;margin-left: auto;margin-right: auto;text-align: center;\"><div class=\"holaa-adlabel\">Advertisements<\/div><a data-no-instant=\"1\" href=\"https:\/\/yourlifeiowa.org\/locations?&#038;utm_campaign=FY2026_OD2A_MOUD&#038;utm_content=Recovery_is_Possible&#038;utm_medium=banner&#038;utm_source=iowa_newspaper_association\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"287-10024_MOUD_300BannersF_es-US_LaRecuperacion_01\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/holaamericanews.com\/wp-content\/uploads\/2026\/06\/287-10024_MOUD_300BannersF_es-US_LaRecuperacion_01.jpg\" alt=\"\"  width=\"300\" height=\"250\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p>Joe Henry, the Iowa state director of the League of United Latin American Citizens, sees a Latino population with a strong sense of community, whose labor and tax dollars will build a new Iowa. His family has seen Des Moines\u2019 transformation; Henry\u2019s grandfather was part of the first wave of Latinos to come to Des Moines in 1917 after the Mexican Revolution.<\/p>\n<p>\u201cWe\u2019re here to stay,\u201d Henry says. \u201cWe are the only growing population. The baby boomers are retiring. The majority community is not increasing at the same rate as us. You need to embrace us, because we are going to be here and take care of you down the road.\u201d<\/p><div id=\"holaa-3204752799\" class=\"holaa-post-content\" style=\"margin-top: 2px;margin-bottom: 2px;margin-left: auto;margin-right: auto;text-align: center;\"><div class=\"holaa-adlabel\">Advertisements<\/div><a data-no-instant=\"1\" href=\"https:\/\/yourlifeiowa.org\/learn\/drugs\/about-drugs?utm_source=INA%20Spanish&#038;utm_medium=display&#038;utm_campaign=FY2026_SPFRx_FakePills#fake-pills\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"287-10559_SPFRx_FakePil-300&#215;250-px fixed\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/holaamericanews.com\/wp-content\/uploads\/2026\/05\/287-10559_SPFRx_FakePil-300x250-px-fixed.jpg\" alt=\"\"  width=\"300\" height=\"250\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p>The growth of the Latino community has not come without some pushback. New cultures mean unfamiliarity. New businesses can mean new practices. When there weren\u2019t yet enough restaurants to serve the growing community, Latino restaurant owners had to get creative. That didn\u2019t sit well with some of their neighbors. \u201cWhen the business community tried to establish itself, we\u2019ve got a number of complaints that we weren\u2019t doing it the right way,\u201d Henry says. \u201cWhen some of the restaurants started with taco stands, there was an outcry from some of the city council members that we weren\u2019t following the proper city codes, which to me was a form of discrimination.\u201d<\/p>\n<p>And while nearly one-quarter of public-school children are Latino, employment in Des Moines public schools doesn\u2019t match that percentage. There have been only two Latino principals in the district\u2019s history, and neither currently works in the school system. The same can be said for city employment, as well, though top officials, including the mayor, say they are making strong efforts to diversify city government.<\/p>\n<p>But above all, immigration remains a top concern. Memories of Postville, when officials in 2008 raided a slaughterhouse and meatpacking plant in the northeast Iowa town and arrested 400 undocumented immigrants, still weigh heavy on people\u2019s minds here.<\/p>\n<p>Alejandro Alfaro-Santiz, a pastor at Las Americas, a Spanish-speaking community within Trinity United Methodist Church, says many undocumented members of his church worry that a simple traffic stop could mean deportation. \u201cIt\u2019s really appalling,\u201d says Alfaro-Santiz, who moved to Iowa four years ago. \u201cIt\u2019s really hard living in a constant state of fear, not knowing if when you come back at night you\u2019re going to see your loved ones.\u201d<\/p>\n<p>This is why leaders like Rodriguez are so crucial for the future of the Latino community in Iowa. The slogan of his magazine reads, \u201cPorque Nuestra Comunidad Merece Estar Bien Informada,\u201d or \u201cBecause our Community Deserves to be Well Informed.\u201d Information can help Latinos grow their community, and help Iowans know that they are here to stay.<\/p>\n<p>National Journal recently visited Des Moines to see how an increasingly diverse population\u2014a majority of public-school students are now minorities\u2014and booming economic development have changed this once-sleepy town. This article is part of a Next America series about the reality of 21st-century Iowa.\u00a0<\/p>\n<p><em style=\"font-size: 12.1599998474121px; line-height: 1.3em;\"><strong>This article appears in the October 3, 2014 edition of National Journal Daily.<\/strong><\/em><\/p>\n<p><strong style=\"margin: 0px; padding: 0px; border: 0px; outline: 0px; font-size: 13px; font-family: Helvetica, Arial, sans-serif; line-height: 22.1000003814697px; background: #f3f3f3;\">Check out the latest issue of Hola Iowa by clicking in the picture below:<\/strong><\/p>\n<p><a href=\"http:\/\/issuu.com\/holaamerica\/docs\/hola_iowa_march_edition\" target=\"_blank\"><strong style=\"margin: 0px; padding: 0px; border: 0px; outline: 0px; font-size: 13px; font-family: Helvetica, Arial, sans-serif; line-height: 22.1000003814697px; background: #f3f3f3;\"><img loading=\"lazy\" decoding=\"async\" class=\" alignleft size-full wp-image-2677\" src=\"http:\/\/166.62.41.2\/~holaamericanews\/wp-content\/uploads\/2015\/03\/Portada%20March.jpg\" border=\"0\" alt=\"\" align=\"left\" width=\"410\" height=\"419\" \/><\/strong><\/a><\/p>\n<div id=\"holaa-3603268814\" class=\"holaa-after-content\" style=\"margin-top: 2px;margin-bottom: 2px;margin-left: auto;margin-right: auto;text-align: center;\"><div class=\"holaa-adlabel\">Advertisements<\/div><a data-no-instant=\"1\" href=\"https:\/\/progressiowa.org\/2023\/08\/take-action-with-progress-iowa\/?utm_source=news&#038;utm_medium=site&#038;utm_campaign=2026&#038;utm_id=News\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"Progress Iowa Spanish 300&#215;250\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/holaamericanews.com\/wp-content\/uploads\/2026\/06\/Progress-Iowa-Spanish-300x250-1.png\" alt=\"\"  width=\"300\" height=\"250\"  style=\"display: inline-block;\" \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>Iowa\u2019s Latino population has doubled in the last decade and continues to grow. But despite establishing businesses and putting down roots, some still fear deportation. \u00a0<\/p>\n","protected":false},"author":1,"featured_media":2682,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[11],"tags":[],"translation":{"provider":"WPGlobus","version":"3.0.2","language":"es","enabled_languages":["en","es"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"es":{"title":false,"content":false,"excerpt":false}}},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/holaamericanews.com\/es\/wp-json\/wp\/v2\/posts\/2683"}],"collection":[{"href":"https:\/\/holaamericanews.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/holaamericanews.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/holaamericanews.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/holaamericanews.com\/es\/wp-json\/wp\/v2\/comments?post=2683"}],"version-history":[{"count":0,"href":"https:\/\/holaamericanews.com\/es\/wp-json\/wp\/v2\/posts\/2683\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/holaamericanews.com\/es\/wp-json\/wp\/v2\/media\/2682"}],"wp:attachment":[{"href":"https:\/\/holaamericanews.com\/es\/wp-json\/wp\/v2\/media?parent=2683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/holaamericanews.com\/es\/wp-json\/wp\/v2\/categories?post=2683"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/holaamericanews.com\/es\/wp-json\/wp\/v2\/tags?post=2683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}