{"id":21503,"date":"2023-04-22T15:00:09","date_gmt":"2023-04-22T20:00:09","guid":{"rendered":"https:\/\/holaamericanews.com\/?p=21503"},"modified":"2023-04-22T16:41:38","modified_gmt":"2023-04-22T21:41:38","slug":"ascentra-credit-union-wins-four-cuna-diamond-awards-in-2023","status":"publish","type":"post","link":"https:\/\/holaamericanews.com\/es\/ascentra-credit-union-wins-four-cuna-diamond-awards-in-2023\/","title":{"rendered":"Ascentra Credit Union Gana Cuatro Premios Diamante CUNA en la Competencia 2023"},"content":{"rendered":"<div id=\"holaa-3633213420\" class=\"holaa-before-content holaa-entity-placement\" style=\"margin-top: 2px;margin-bottom: 2px;margin-left: auto;margin-right: auto;text-align: center;\"><div class=\"holaa-adlabel\">Advertisements<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.desmoinesperformingarts.org\/whats-on\/events\/2025-26\/broadway\/wicked?utm_source=HolaIowa&#038;utm_medium=DigitalAds&#038;utm_campaign=July26\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"728&#215;90\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/holaamericanews.com\/wp-content\/uploads\/2026\/07\/728x90.jpg\" alt=\"\"  srcset=\"https:\/\/holaamericanews.com\/wp-content\/uploads\/2026\/07\/728x90.jpg 728w, https:\/\/holaamericanews.com\/wp-content\/uploads\/2026\/07\/728x90-300x37.jpg 300w, https:\/\/holaamericanews.com\/wp-content\/uploads\/2026\/07\/728x90-696x86.jpg 696w\" sizes=\"(max-width: 728px) 100vw, 728px\" width=\"728\" height=\"90\"  style=\"display: inline-block;\" \/><\/a><\/div><br style=\"clear: both; display: block; float: none;\"\/><p><span style=\"font-weight: 400;\"><strong>Bettendorf, Iowa<\/strong> &#8211; <a href=\"https:\/\/www.ascentra.org\/\">Ascentra Credit Union<\/a> fue galardonado con cuatro Premios Diamante por la Asociaci\u00f3n Nacional de Cooperativas de Cr\u00e9dito (CUNA) <a href=\"https:\/\/holaamericanews.com\/ascentra-credit-union-receives-diamond-awards-for-outstanding-marketing-achievements\/\">en reconocimiento a los logros sobresalientes de marketing<\/a> y desarrollo de negocios en la industria de las cooperativas de cr\u00e9dito.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En 2022, Ascentra termin\u00f3 un proyecto de actualizaci\u00f3n del sistema de 24 meses de duraci\u00f3n que renov\u00f3 la base de datos principal y el sistema de operaciones de las cooperativas de cr\u00e9dito. Aunque este proyecto requiri\u00f3 muchas horas de trabajo y algunos fines de semana durante los \u00faltimos siete meses del mismo, se complet\u00f3 en el plazo previsto con grandes resultados. Este proyecto obtuvo tres premios Diamante en las siguientes categor\u00edas.<\/span><\/p><div id=\"holaa-1748976593\" class=\"holaa-ad-inside-articles-2 holaa-entity-placement\" style=\"margin-top: 2px;margin-bottom: 2px;margin-left: auto;margin-right: auto;text-align: center;\"><div class=\"holaa-adlabel\">Advertisements<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.aap.org\/en\/patient-care\/lead-exposure\/lead-exposure-in-children\/\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"Web Ad July #1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/holaamericanews.com\/wp-content\/uploads\/2026\/07\/Web-Ad-July-1-scaled.jpg\" alt=\"\"  srcset=\"https:\/\/holaamericanews.com\/wp-content\/uploads\/2026\/07\/Web-Ad-July-1-scaled.jpg 2560w, https:\/\/holaamericanews.com\/wp-content\/uploads\/2026\/07\/Web-Ad-July-1-300x75.jpg 300w, https:\/\/holaamericanews.com\/wp-content\/uploads\/2026\/07\/Web-Ad-July-1-1024x256.jpg 1024w, https:\/\/holaamericanews.com\/wp-content\/uploads\/2026\/07\/Web-Ad-July-1-768x192.jpg 768w, https:\/\/holaamericanews.com\/wp-content\/uploads\/2026\/07\/Web-Ad-July-1-1536x384.jpg 1536w, https:\/\/holaamericanews.com\/wp-content\/uploads\/2026\/07\/Web-Ad-July-1-2048x512.jpg 2048w, https:\/\/holaamericanews.com\/wp-content\/uploads\/2026\/07\/Web-Ad-July-1-696x174.jpg 696w, https:\/\/holaamericanews.com\/wp-content\/uploads\/2026\/07\/Web-Ad-July-1-1068x267.jpg 1068w, https:\/\/holaamericanews.com\/wp-content\/uploads\/2026\/07\/Web-Ad-July-1-1920x480.jpg 1920w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" width=\"600\" height=\"640\"  style=\"display: inline-block;\" \/><\/a><\/div><br style=\"clear: both; display: block; float: none;\"\/>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Correo directo &#8211; \u00danico o en serie<\/strong> &#8211; Mejor de la categor\u00eda por un correo enviado a todos los socios en el que se describ\u00edan el calendario, los detalles y el impacto del proyecto y c\u00f3mo afectar\u00eda a los socios durante el fin de semana en que se lanzaba, del 29 de julio al 2 de agosto de 2022.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Campa\u00f1a de reconocimiento\/incentivos de marketing interno<\/strong> &#8211; Mejor de la categor\u00eda por el s\u00f3lido programa de moral de los empleados implementado para todo el personal durante el transcurso del proyecto.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Expositores de puntos de venta y merchandising para minoristas<\/strong> &#8211; Premio Diamante por los esfuerzos promocionales creados para garantizar que los m\u00e1s de 42,000 afiliados estuvieran bien informados de la pr\u00f3xima actualizaci\u00f3n del sistema y de c\u00f3mo afectar\u00eda a sus cuentas, transacciones y al calendario de la actualizaci\u00f3n.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">El cuarto Premio Diamante se concedi\u00f3 en la categor\u00eda de <strong>series de v\u00eddeo no comerciales<\/strong> a la campa\u00f1a de Ascentra Real Life. Real Hope de Ascentra, centrada en llegar a los residentes de nuestras comunidades con menos recursos y bajos ingresos, ofreci\u00e9ndoles productos y servicios bancarios y de pr\u00e9stamo al alcance de todos. Esta serie de cuatro v\u00eddeos comenzaba con el tema &#8220;S\u00f3lo necesitaba&#8230;&#8221; y presentaba a cuatro miembros de Ascentra Credit Union que terminaban la frase del tema.\u00a0 Eran &#8220;S\u00f3lo necesitaba&#8230; construir mi cr\u00e9dito&#8221;, &#8220;S\u00f3lo necesitaba&#8230; que alguien me diera una oportunidad&#8221;, &#8220;S\u00f3lo necesitaba&#8230; alejarme de los prestamistas de d\u00eda de pago&#8221; y &#8220;S\u00f3lo necesitaba&#8230; que alguien me diera un pr\u00e9stamo&#8221;.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;Estos premios fueron ganados por cada empleado y miembro de Ascentra&#8221;, dijo Jennifer Naeve, Vicepresidenta Senior y Directora de Marketing de Ascentra Credit Union. &#8220;Nuestra actualizaci\u00f3n del sistema requiri\u00f3 un esfuerzo significativo de cada uno de nuestros empleados con una comprensi\u00f3n total y un alto nivel de paciencia de nuestros m\u00e1s de 42,000 miembros dedicados que nos conf\u00edan sus finanzas todos los d\u00edas. Estoy orgulloso de que todos los implicados hayan trabajado juntos para promover, comunicar y completar con \u00e9xito el mayor proyecto de la cooperativa de cr\u00e9dito hasta la fecha&#8221;.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los premios fueron presentados por el Consejo de Marketing y Desarrollo Empresarial de CUNA, una red nacional compuesta por m\u00e1s de 1,200 profesionales del marketing y el desarrollo empresarial de las cooperativas de cr\u00e9dito. Los jueces evaluaron las candidaturas en funci\u00f3n de la estrategia, el dise\u00f1o, la producci\u00f3n, el concepto creativo, el texto, las comunicaciones y los resultados. La edici\u00f3n de este a\u00f1o de los Premios Diamante recibi\u00f3 1,246 candidaturas. En total, 159 cooperativas de cr\u00e9dito fueron galardonadas, 91 con el Premio a la Mejor Categor\u00eda y 244 con el Premio Diamante.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;Los Premios Diamante muestran lo mejor de lo mejor en marketing de cooperativas de cr\u00e9dito e iniciativas de desarrollo de negocio&#8221;, dijo Marella Nardotti, presidenta de los Premios Diamante y directora de marketing de NextMark Credit Union. &#8220;Reconocen la innovaci\u00f3n y la creatividad, al tiempo que vinculan el impacto en la rentabilidad de la organizaci\u00f3n, el crecimiento y el conocimiento de la marca&#8221;.<\/span><\/p><div id=\"holaa-3750724606\" class=\"holaa-ad-inside-articles holaa-entity-placement\" style=\"margin-top: 2px;margin-bottom: 2px;margin-left: auto;margin-right: auto;text-align: center;\"><div class=\"holaa-adlabel\">Advertisements<\/div><a data-no-instant=\"1\" href=\"https:\/\/actionnetwork.org\/forms\/sign-up-for-progress-iowas-high-five\/\" rel=\"noopener\" class=\"a2t-link\" aria-label=\"H5 Spanish 300 x 250 Progress Iowa\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/holaamericanews.com\/wp-content\/uploads\/2026\/07\/H5-Spanish-300-x-250-Progress-Iowa.png\" alt=\"\"  width=\"300\" height=\"250\"  style=\"display: inline-block;\" \/><\/a><\/div><br style=\"clear: both; display: block; float: none;\"\/>\n<div id=\"holaa-1602351454\" class=\"holaa-after-content holaa-entity-placement\" style=\"margin-top: 2px;margin-bottom: 2px;margin-left: auto;margin-right: auto;text-align: center;\"><div class=\"holaa-adlabel\">Advertisements<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.auditor.iowa.gov\/about-us\" rel=\"noopener\" class=\"a2t-link\" aria-label=\"Davenport MBS26007_Spanish Fund for States Ads 300x250_F\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/holaamericanews.com\/wp-content\/uploads\/2026\/07\/Davenport-MBS26007_Spanish-Fund-for-States-Ads-300x250_F.jpg\" alt=\"\"  srcset=\"https:\/\/holaamericanews.com\/wp-content\/uploads\/2026\/07\/Davenport-MBS26007_Spanish-Fund-for-States-Ads-300x250_F.jpg 1250w, https:\/\/holaamericanews.com\/wp-content\/uploads\/2026\/07\/Davenport-MBS26007_Spanish-Fund-for-States-Ads-300x250_F-300x250.jpg 300w, https:\/\/holaamericanews.com\/wp-content\/uploads\/2026\/07\/Davenport-MBS26007_Spanish-Fund-for-States-Ads-300x250_F-1024x854.jpg 1024w, https:\/\/holaamericanews.com\/wp-content\/uploads\/2026\/07\/Davenport-MBS26007_Spanish-Fund-for-States-Ads-300x250_F-768x640.jpg 768w, https:\/\/holaamericanews.com\/wp-content\/uploads\/2026\/07\/Davenport-MBS26007_Spanish-Fund-for-States-Ads-300x250_F-696x580.jpg 696w, https:\/\/holaamericanews.com\/wp-content\/uploads\/2026\/07\/Davenport-MBS26007_Spanish-Fund-for-States-Ads-300x250_F-1068x890.jpg 1068w\" sizes=\"(max-width: 1250px) 100vw, 1250px\" width=\"300\" height=\"250\"  style=\"display: inline-block;\" \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>Bettendorf, Iowa &#8211; Ascentra Credit Union fue galardonado con cuatro Premios Diamante por la Asociaci\u00f3n Nacional de Cooperativas de Cr\u00e9dito (CUNA) en reconocimiento a los logros sobresalientes de marketing y [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":21504,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[27,3303,11],"tags":[304,382,3674,225],"translation":{"provider":"WPGlobus","version":"3.0.2","language":"es","enabled_languages":["en","es"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"es":{"title":true,"content":true,"excerpt":false}}},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Ascentra Credit Union was awarded four Diamond Awards by the Credit Union National Association (CUNA) for their marketing and business development achievements.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Hola Iowa\"\/>\n\t<meta name=\"google-site-verification\" content=\"m7ei7MHIrIAJKgJCB-dhRHjidvMGDMt9VLZZUS8PfBM\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/holaamericanews.com\/es\/ascentra-credit-union-wins-four-cuna-diamond-awards-in-2023\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"{:en}Hola America News{:}{:es}Hola America News{:}\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Ascentra Credit Union Gana Cuatro Premios Diamante CUNA en la Competencia 2023\" \/>\n\t\t<meta property=\"og:description\" content=\"Ascentra Credit Union was awarded four Diamond Awards by the Credit Union National Association (CUNA) for their marketing and business development achievements.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/holaamericanews.com\/es\/ascentra-credit-union-wins-four-cuna-diamond-awards-in-2023\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/holaamericanews.com\/wp-content\/uploads\/2023\/04\/Ascentra-2023.jpeg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/holaamericanews.com\/wp-content\/uploads\/2023\/04\/Ascentra-2023.jpeg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t\t<meta property=\"og:image:height\" content=\"894\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2023-04-22T20:00:09+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2023-04-22T21:41:38+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HolaAmericaNews\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@HolaAmericaNews\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Ascentra Credit Union Gana Cuatro Premios Diamante CUNA en la Competencia 2023\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Ascentra Credit Union was awarded four Diamond Awards by the Credit Union National Association (CUNA) for their marketing and business development achievements.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/holaamericanews.com\/wp-content\/uploads\/2023\/04\/Ascentra-2023.jpeg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/holaamericanews.com\\\/es\\\/ascentra-credit-union-wins-four-cuna-diamond-awards-in-2023\\\/#article\",\"name\":\"Ascentra Credit Union Gana Cuatro Premios Diamante CUNA en la Competencia 2023\",\"headline\":\"Ascentra Credit Union Gana Cuatro Premios Diamante CUNA en la Competencia 2023\",\"author\":{\"@id\":\"https:\\\/\\\/holaamericanews.com\\\/es\\\/author\\\/hola-iowa\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/holaamericanews.com\\\/es\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/holaamericanews.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/Ascentra-2023.jpeg\",\"width\":1200,\"height\":894,\"caption\":\"Ascentra Credit Union earned four Diamond Awards in recognition for outstanding marketing and business development achievements for their 2022 marketing campaigns. 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