{"id":2134,"date":"2014-04-01T08:41:35","date_gmt":"2014-04-01T08:41:35","guid":{"rendered":"http:\/\/166.62.41.2\/~holaamericanews\/2014\/04\/01\/ascentra-credit-union-earns-six-diamond-awards-for-excellence-in-marketing-and-public-relations\/"},"modified":"2014-04-01T08:41:35","modified_gmt":"2014-04-01T08:41:35","slug":"ascentra-credit-union-earns-six-diamond-awards-for-excellence-in-marketing-and-public-relations","status":"publish","type":"post","link":"https:\/\/holaamericanews.com\/es\/ascentra-credit-union-earns-six-diamond-awards-for-excellence-in-marketing-and-public-relations\/","title":{"rendered":"Ascentra Credit Union Earns Six Diamond Awards for Excellence in Marketing and Public Relations"},"content":{"rendered":"
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BETTENDORF, IOWA \u2013 Ascentra Credit Union was recently honored with a total of six Diamond Awards, which recognize outstanding marketing and business development achievements in the credit union industry.
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The awards were presented by the Credit Union National Association (CUNA) Marketing and Business Development Council at the council\u2019s annual conference held March 12-15 in Orlando, Fla.\u00a0 Awards are given in multiple categories ranging from advertising to community events and beyond.
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\u201cMany people have told us how much they love our marketing.\u00a0\u00a0 Last year we implemented a fresh new approach to our marketing and we have done bigger campaigns and projects that have really tested us,\u201d Ascentra Credit Union President and CEO Dale Owen said.\u00a0 \u201cIt\u2019s great to know that people respond well to your message but it\u2019s a beautiful thing to also be recognized at the national level by our industry.\u201d
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Ascentra Credit Union earned three prestigious Category\u2019s Best awards that include credit unions of all asset sizes.\u00a0\u00a0 Ascentra received top honors in the following categories:<\/p>

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\u2022 Brand Awareness:\u00a0 Ascentra\u2019s overall 2013 brand awareness campaign.<\/p>\n

\u2022 Community\/Public Relations One-Time Event:\u00a0 Events leading up to the grand opening of the new branch in Bettendorf and dedication of the building to their late CEO Paul Lensmeyer.<\/p>\n

\u2022 Television (single and series):\u00a0 Ascentra\u2019s television advertising campaign.<\/p>\n

The credit union was the winner in their asset size class in the following categories:<\/strong><\/em><\/p>

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\u2022 Community\/PR-Ongoing Event:\u00a0 Steppin\u2019 Up Program and Pay it Forward partnership with WQAD News 8.<\/p>\n

\u2022 Point of Sale Display and Retail Merchandising:\u00a0 ZIP – My Online Services campaign.<\/p>

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\u2022 Complete Campaign:\u00a0 10 & Done! Mortgage Freedom Loan campaign.<\/p>\n

\u201cThe Diamond Award competition is the most prestigious competition for excellence in marketing and business development in the credit union industry,\u201d said Michelle Hunter, Chair of the CUNA Marketing & Business Development Council, and SVP of Marketing & Development at Credit Union of Southern California.\u00a0 \u201cCredit unions that receive these awards should be extremely proud of their accomplishments and know that their work represents the very best examples of creativity, innovation, relevance, and execution. The Diamond Awards are not easily earned and the CUNA Marketing & Business Development Council is proud to honor those who are deserving of this recognition.\u201d
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Under the direction of VP of Marketing & Public Relations Jennifer Naeve, Ascentra\u2019s marketing department has evolved to expand beyond their office space to reach members and future members with a lively and energetic new attitude that connects with the people of the areas it serves.\u00a0
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\u201cWe have great support from our management team, staff and board of directors,\u201d Naeve said.\u00a0 \u201cIt just shows what can be accomplished when we are all aligned.\u00a0 I really have an amazing team and am very proud of our efforts.\u00a0 It is extremely important to us to do all we can to communicate our products and services to our members, to be their financial partner in achieving their financial goals, and continuing to grow our organization and making it financially sound for our members.\u00a0 Everything we do is with our members and community in mind.\u201d\u00a0<\/p>

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Pictured above from left to right is Ascentra’s Marketing department which includes Community Development Coordinator, Alvaro Macias, VP of Marketing and Public Relations Jennifer Naeve and Marketing Specialist Michelle Goodwin.<\/em><\/p>\n

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BETTENDORF, IOWA \u2013 Ascentra Credit Union was recently honored with a total of six Diamond Awards, which recognize outstanding marketing and business development achievements in the credit union industry. \u00a0The […]<\/p>\n","protected":false},"author":1,"featured_media":2133,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[27],"tags":[],"translation":{"provider":"WPGlobus","version":"3.0.2","language":"es","enabled_languages":["en","es"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"es":{"title":false,"content":false,"excerpt":false}}},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/holaamericanews.com\/es\/wp-json\/wp\/v2\/posts\/2134"}],"collection":[{"href":"https:\/\/holaamericanews.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/holaamericanews.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/holaamericanews.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/holaamericanews.com\/es\/wp-json\/wp\/v2\/comments?post=2134"}],"version-history":[{"count":0,"href":"https:\/\/holaamericanews.com\/es\/wp-json\/wp\/v2\/posts\/2134\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/holaamericanews.com\/es\/wp-json\/wp\/v2\/media\/2133"}],"wp:attachment":[{"href":"https:\/\/holaamericanews.com\/es\/wp-json\/wp\/v2\/media?parent=2134"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/holaamericanews.com\/es\/wp-json\/wp\/v2\/categories?post=2134"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/holaamericanews.com\/es\/wp-json\/wp\/v2\/tags?post=2134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}